Young swiss designer, living and working in Brussels, Zoé Bezençon created « z.b design » in 2008 at the end of her studies in Industrial Design at the ECAL (Ecole cantonal d’Art de Lausanne, 2003-2007). zb design is an independent design studio specialized in product design and corporate identity. Zoé Bezençon works in the field of trade fairs scenography, exhibition scenography, lighting, packaging and branding. She often works with architects and interior designers. As a graphic designer, she contributes to the creation of websites and printed editions.
« Through my objects, I always try to relate me stories. By composing with the material, intellectual and sensitive, I give them a new identity. I like to think that beyond my projects, we can see a system of representation related to a form of personal mythology. A mix of images from my cultural background, relationships I kept throughout my life, my travels and my ability to challenge me … I focus my reflections on three important issues to human nature: our relationship to our environment; different forms of communication; our ability to mediate on our own environment.
I believe that looking for the essence of things, the simplicity and obviousness, a high level of sophistication can be achieved. I do not want to reinvent the world; I would claim the right of object to express its poetic charge. »