New full set
Simple CRM is a software publisher.
The company is best known internationally for its customer relationship management solutions: sales process management, purchasing, delivery, contact and project management, marketing campaign management … etc.
I had already collaborated on brochures and presentation design before creating a new set of icons to integrate into all their interfaces.
I had to keep the concept of having illustrative elements while lightening the designs.
Using a visual language easily recognizable, but more modern and light.
At that time the new language developed by Google, «Material Design», was already well-known. It’s a very visual language.
So I decided to use Material Design to build this library because it seemed to me obvious that users could rely on this language very easily.